The New Age of Advertisement

So one of the assignments for my most recent class involved researching advertisements and I came across what may have been the most genius ad campaign that I have seen to date.

Coke Zero partnered with Spotify to create this amazing interactive campaign that allowed consumers to not only interact with various types of ads, but also benefit from it and obtain free product. I could probably go on-and-on about how great this ad campaign was but the video speaks for itself!

Check it out here: